Safety culture is rarely written down

Your safety system says one thing.
Your unwritten rules may say another.

Policies, procedures and training set the formal standard. But UGRs—Unwritten Ground Rules—quietly determine whether people follow it, speak up, report risk or take shortcuts when pressure rises.

Steve Simpson & Stef du Plessis · 35+ years transforming workplace culture

THE FORMAL SYSTEM“Report every hazard.”Policy · Procedure · Training
the gap
THE UNWRITTEN RULE“Don’t slow the job down.”Pressure · Signals · Consequences

The central safety question

When the documented safety system and the lived workplace send different messages, which one do people follow?

First, understand UGRs

The rules people learn
without being taught.

UGRs—Unwritten Ground Rules—are people’s shared perceptions of “this is the way we do things around here”.

They form through everyday experience: what leaders notice, what supervisors tolerate, what happens to someone who reports a problem, and which behaviours are rewarded when time or output is at risk.

Helpful UGRs make it normal to pause, question, report and learn. Unhelpful UGRs make silence, workarounds and risk feel necessary—even in organisations with mature safety systems.

UGRs are the safety culture people act on.

Where unwritten rules show up

Eight safety moments
that reveal the real culture.

Safety culture becomes visible in the choices people make when the answer is not easy, convenient or popular.

01

Hazards & near misses

Whether reporting is welcomed as useful intelligence—or treated as troublemaking.

02

Speaking up

Whether people can question a decision, stop work or challenge unsafe behaviour without paying a price.

03

Pressure & shortcuts

What happens when safe work takes longer and production targets are under threat.

04

Learning from mistakes

Whether incidents lead to honest learning—or blame, defensiveness and silence.

05

Leadership credibility

Whether everyday choices reinforce safety promises or quietly contradict them.

06

Frontline & contractors

The local rules new starters and contractors learn by watching what experienced people do.

07

Physical safety

The real tolerance for risk, workarounds, PPE, isolation and procedural discipline.

08

Psychological safety

Whether people feel respected, heard and able to raise uncertainty before it becomes harm.

The work as imagined

What the safety system expects.

  • Stop work when conditions become unsafe.
  • Report hazards, incidents and near misses.
  • Follow the agreed procedure every time.
  • Raise concerns and learn from mistakes.

The work as done

What people believe is really expected.

  • Keep the job moving and solve problems quietly.
  • Only report what cannot be contained.
  • Use the workaround everyone already knows.
  • Do not embarrass the supervisor or the team.

Then use the UGRs® Stock Take

Uncover the safety culture
people are actually navigating.

The UGRs Stock Take is a distinctive diagnostic that reveals the prevailing unwritten safety culture in people’s own words.

Its proven core combines a direct view of the prevailing safety culture with the cultural conditions that influence it. International benchmarks add perspective, while optional organisation-specific lead-ins can explore additional priorities. A Culture Intelligence Sensemaking Report then turns the evidence into structured signals, followed by a leader debrief with Steve or Stef and practical next-step planning.

How the Stock Take works
UGRs® STOCK TAKESafety framework

A clear view of safety culture—
and what is shaping it.

Core safety culture · Contributing cultural conditions · Optional priority areas
Impact on safety
NegativeNeutralPositive
Real language. International perspective.Evidence leaders can act on.

From insight to action

A focused diagnostic.
A practical way forward.

1

Establish the benchmarked core

Use a proven safety framework that provides comparison with an international evidence base.

2

Reveal the UGRs

People respond to carefully designed sentence starters in their own words, exposing both current safety culture and its contributing conditions.

3

Make sense of the evidence

A Culture Intelligence Sensemaking Report surfaces priority signals, cross-cutting patterns, strengths and UGRs for leadership review.

4

Leader debrief and next steps

Work with Steve or Stef to test the interpretation, choose priorities and agree what to protect, challenge and do next.

35+

years of practical culture transformation

Steve Simpson & Stef du Plessis

Deep experience.
Practical credibility.

Steve created the UGRs concept in the late 1980s. Together, Steve and Stef have spent more than 35 years helping leaders and teams across the world understand and transform workplace culture.

Their work connects executive intent with frontline reality—helping organisations move beyond safety slogans to understand the everyday signals that shape behaviour.

Meet Steve and Stef

Safety-critical and operational experience

Experience where speaking up,
learning and sound decisions matter.

CHC Helicopter

CHC HelicopterAviation

Barrick Gold

Barrick GoldTanzania

Gold Fields

Gold FieldsSouth Africa · Ghana · Australia

Whitehaven Coal

Whitehaven CoalAustralia

Toyota

ToyotaAutomotive

McLaren Automotive

McLaren AutomotiveAutomotive

Begin with the culture beneath the system

What is your workplace
really teaching people about safety?

Start a confidential conversation with Steve Simpson and Stef du Plessis about your safety priorities and the UGRs Stock Take.

Start a conversation

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